We are developing the first YOUNG collection, and looking for the partner to make it

Most company merchandise is an afterthought, a logo dropped onto whatever blank was cheapest that season, and most hospitality workwear is worse. We are taking the opposite route. We are developing two lines at once, a YOUNG collection for the group and a work clothing line for the teams across YOUNG.Hospitality, and we are opening the search for the production partner to build them with us.

What we are developing

The YOUNG collection is a tight capsule rather than a catalogue. Clothing, and a few objects, with quiet branding instead of large prints, and one seasonal piece released in a limited run each year. It sits online alongside the rest of the ecosystem and inside our venues as a considered retail corner, priced as a premium product because it is made like one.

The YOUNG.Hospitality line is work clothing for the people running our hotels, coffee bars, restaurants and workspaces. Aprons, shirts, tees, knitwear and outerwear that look considered on the floor and hold up to a commercial wash, sized across a real team and reordered season after season as people join. Same design language as the collection, built for a full shift.

The final line up, the materials and the construction are exactly what we want to define together with the partner, which is why we are starting this conversation now rather than arriving with a finished spec. Design and art direction stay in house with YOUNG Studio, so the partner we are looking for is not a design agency. We are looking for the people who can make it to the standard we are describing.

Who we are looking for

· Manufacturers working at premium or luxury level, ideally in Portugal, Italy, Spain or comparable European production.
· Able to cover both sides, a small retail capsule and a work clothing line built for daily service and commercial laundry
· Comfortable with low minimums on a first run, with the capacity to reorder and to scale a piece that performs
· Real command of cut and finishing, we care more about how the piece feels in the hand than about the price per unit
· The ability to advise on materials and construction, and factories we would be comfortable naming publicly
· Full sampling before any commitment, plus fulfilment and restocking reaching the Netherlands and Spain

Manufacturers, ateliers, established lifestyle or workwear labels open to a co production, and white label houses working at this level are all welcome to get in touch. So are partners who would rather structure it as a revenue share or a licence than a straight purchase order.

What we bring

YOUNG is a venture group building across hospitality, real estate, media and more, with venues and brands in the Netherlands and Spain, hotels, coffee bars, restaurants and workspaces. The collection does not launch into an empty room. It launches into a guest base that already stays, eats and works with us, and onto teams who wear it every day, with our own studio handling the design, the photography and the campaign, and our venues acting as the retail floor.

Get in touch

Send a short introduction with your capabilities, the houses or labels you produce for, minimum order quantities, lead times and a few references to parrtners@young.com with YOUNG collection in the subject line. We will come back with the brief, the design direction and a timeline.