A new chapter for YOUNG Hospitality

Over the past months, a lot has been moving across YOUNG’s hospitality assets. New openings, growing demand, strong concepts coming to life. It has been a phase of momentum, learning and rapid execution.

Now, the group is consciously stepping into a new chapter.

One focused not on slowing down, but on building stronger foundations: clearer structure, sharper operations and sustainable profitability. Because growth only works when solid systems and real ownership support it.

Strong brands need strong foundations to last.

From this moment onward, our hospitality ventures will operate under YOUNG Hospitality Group. This shift reflects what the group is becoming: a collection of hospitality concepts, restaurants, and hotels built with a long-term vision, entrepreneurial responsibility, and a clear focus on performance.

This phase is not about adding bureaucracy or complexity. It’s about clarity. About defining responsibilities, tightening operations and creating the conditions for each asset to perform at its best.

Scaling is not about doing more. It’s about doing things better.

Across the group, the focus is now on optimization and refinement. Improving efficiency, elevating guest experience and strengthening the operational backbone behind each concept. The ambition is simple: to build hospitality businesses that are not only creative and distinctive, but also resilient and profitable.

This evolution can already be seen across the portfolio. From restaurants entering their first optimization cycles to hospitality assets preparing their next phase of development and positioning. At the same time, new concepts like YOUNG Coffee mark the beginning of brands designed to grow deliberately within the group, alongside hotels and restaurants.

Hospitality is built day by day, detail by detail.

Looking ahead, YOUNG Hospitality Group is moving towards a model where accountability, initiative and entrepreneurial thinking are central. A group designed for people who want to take responsibility, think long-term and help shape what comes next.

This next phase is about building with intention. Strengthening what already works. And continuing to create hospitality experiences that feel human, thoughtful and built to last.

Follow the journey. Join the movement. Be part of YOUNG.