Bistro Lof joins YOUNG Hospitality Group. Entrepreneurial Hospitality Managers Wanted

THE HAGUE, Thursday 2 July – YOUNG Hospitality Group has acquired LOF, located on Breitnerlaan in The Hague. The transaction was completed by Juan Cruz Mesigos, Director and purchaser on behalf of YOUNG Hospitality Group, together with Marcel de Kroes, seller on behalf of Bistro Lof.

The location, formerly operating as Bistro Lof and before that as the renowned Lof der Zotheid, will be redeveloped into LOF Pizza & Pasta, a contemporary Italian restaurant where quality, hospitality and a family-friendly experience come together.

The acquisition marks another important milestone in the development of YOUNG Hospitality Group, which is building an integrated hospitality platform designed for sustainable, scalable growth across the Netherlands.

For many years, the Breitnerlaan location has been a well-known destination within The Hague’s hospitality scene. Following its previous chapters as Lof der Zotheid and later Bistro Lof, the venue is now entering a new phase under YOUNG Hospitality Group.

LOF Pizza & Pasta will become a welcoming Italian neighbourhood restaurant serving handcrafted pizzas, fresh pasta and genuine hospitality. A dedicated children’s play area will make the restaurant especially attractive for families, allowing parents and children to enjoy a relaxed dining experience together.

One hospitality platform, four unique concepts

With the addition of LOF Pizza & Pasta, YOUNG Hospitality Group’s hospitality portfolio now consists of:

• LOF Pizza & Pasta
• Brasserie Runners
• Italo Disco
• Bitterkoud

While each concept maintains its own identity, all businesses are supported by one integrated hospitality platform.

This shared infrastructure includes:

• A central production kitchen
• Shared operational teams
• Central purchasing
• Recruitment and talent development
• Marketing and branding
• Operational support
• Technology, automation and AI integration

This approach allows new locations to be developed more efficiently while maintaining consistent quality across every concept.

The Hague as the foundation for national expansion

YOUNG Hospitality Group deliberately launched its first hospitality concepts in The Hague.

Over the past several years, the city has served as a testing ground where concepts, operational processes, technology and guest experiences have been developed and refined.

With this foundation now firmly in place, the group is preparing to expand into other attractive cities across the Netherlands.

As part of this strategy, Brasserie Runners will open a compact neighbourhood location on Prinsestraat in The Hague in autumn 2026.

The group’s newest concept, Bitterkoud, is expected to open later this month, subject to the completion of the final municipal formalities.

We’re looking for the next generation of hospitality entrepreneurs

Growth starts with people.

YOUNG Hospitality Group is actively looking for entrepreneurial hospitality managers who are ready to build more than just another restaurant.

We are looking for ambitious professionals who enjoy building teams, developing successful hospitality concepts and creating exceptional guest experiences.

Whether you already manage a restaurant or are ready for the next step in your career, YOUNG Hospitality Group offers the opportunity to grow alongside one of the Netherlands’ most ambitious hospitality platforms.

We believe the best hospitality businesses are led by entrepreneurs who combine passion, ownership and operational excellence.

Interested? Apply via: 📧 camille@young.com

Entrepreneurship as the foundation

YOUNG Hospitality Group believes sustainable growth is created when talented entrepreneurs collaborate within one ecosystem.

Founder Wim de Jong increasingly focuses on the long-term development of the YOUNG ecosystem through investments, real estate, strategic partnerships and the creation of new ventures.

The day-to-day operation of the hospitality businesses is intentionally organised around strong operational teams and entrepreneurial leaders who are empowered to build and grow their businesses.

“The best hospitality companies aren’t built by systems alone—they’re built by entrepreneurs. Our ambition is to create an ecosystem where talented people are empowered to build exceptional businesses, supported by technology, shared expertise and a scalable platform.”

About YOUNG Hospitality Group

YOUNG Hospitality Group develops scalable hospitality concepts where food, hospitality, technology and entrepreneurship come together.

The group’s portfolio currently consists of LOF Pizza & Pasta, Brasserie Runners, Italo Disco and Bitterkoud.

YOUNG Hospitality Group is part of YOUNG (young.com), a company builder that develops businesses together with co-founders, entrepreneurs and active operating partners.

Rather than operating as a traditional holding company, YOUNG builds an entrepreneurial ecosystem in which knowledge, technology, AI, marketing, recruitment, real estate and operational expertise are shared, while every company retains its own identity, entrepreneurial culture and growth strategy.

By combining entrepreneurial leadership with shared infrastructure, YOUNG Hospitality Group is building one of the Netherlands’ most ambitious hospitality platforms for long-term sustainable growth.

Notes to Editors

For media enquiries, interview requests, partnership opportunities or high-resolution images, please contact:

YOUNG Hospitality Group

📧 camille@young.com

🌐 http://young-hospitality.com